The Goals and Challenges of Click Fraud Penetration Testing Systems
نویسندگان
چکیده
It is important for search and pay-per-click engines to penetration test their click fraud detection systems, in order to find potential vulnerabilities and correct them before fraudsters can exploit them. In this paper, we describe: (1) some goals and desirable qualities of a click fraud penetration testing system, based on our experience, and (2) our experiences with the challenges of building and using a click fraud penetration testing system called Camelot that has been in use at Google.
منابع مشابه
Protecting internet users from becoming victimized attackers of click-fraud
Internet users are often victimized by malicious attackers. Some attackers infect and use innocent users’ machines to launch large-scale attacks without the users’ knowledge. One of such attacks is the click-fraud attack. Click-fraud happens in Pay-Per-Click (PPC) ad networks where the ad network charges advertisers for every click on their ads. Click-fraud has been proved to be a serious probl...
متن کاملارائه مدل توسعه یافته ی پنج ضلعی تقلب در گزارشگری مالی با تاکید بر ساختار کنترلهای داخلی
Proper prediction of fraudulent financial reporting not only reduces economic and social costs and losses, but also prevents and controls fraud. The establishment of internal control system in preventing fraud and errors by deterring their occurrence is an undeniable fact. It is also important to design an effective internal control system to advance the companychr('39')s goals, according to th...
متن کاملClick Fraud Resistant Methods for Learning Click-Through Rates
In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems have many advantages over other methods of selling online ads, they suffer from one major drawback. They are highly susceptible to a particular style of fraudulent attack called click fraud. Click fraud happens when an advertiser...
متن کاملEvaluating Challenges of the National Cryptocurrency
Today, cryptocurrencies in global payment systems have been proposed as a way to become independent of traditional banking and to get out of the control of banks and monetary policies of governments and reduce fraud in banking transactions and counterfeit them. In this paper, we create a comprehensive picture which includes the challenges of this field, and we analyze the results with a case st...
متن کاملClick Fraud Detection: Adversarial Pattern Recognition over 5 Years at Microsoft
Microsoft adCenter is the third largest Search advertising platform in the United States behind Google and Yahoo, and services about 10% of US traffic. At this scale of traffic approximately 1 billion events per hour, amounting to $2.3 billion ad dollars annually, need to be scored to determine if it is fraudulent or bot-generated [46], [51], [58]. In order to accomplish this, adCenter has deve...
متن کامل